Ranking Methodology

This page explains how we decide the order and presentation of betting sites on List of All Online Betting Sites.

Purpose of Our Rankings

Our rankings are designed to:

  • Help users quickly compare licensed betting brands.
  • Highlight key strengths and weaknesses of each operator.
  • Encourage safer gambling and point users towards reputable, regulated sites.

Key Factors We Consider

When forming our opinions and ordering, we typically consider factors such as:

  • Licensing and reputation – whether the operator is licensed in relevant markets and has a track record of fair treatment.
  • Product range – sports, racing, casino, live betting, etc.
  • User experience – website and app usability, speed, stability.
  • Pricing and odds – how competitive the odds are compared to the market (where data is available).
  • Promotions and features – variety and clarity of offers, not just headline bonuses.
  • Responsible gambling tools – deposit limits, time-outs, self-exclusion and other safety features.
  • Customer support – availability, responsiveness and quality of support.

Use of Data and Subjective Judgement

Our rankings and mini-reviews are a combination of:

  • Publicly available information (e.g. operator websites, regulatory registers).
  • Data from third-party tools or partners where available.
  • Subjective editorial opinion based on our assessment and experience.

Rankings are opinions, not objective guarantees.

Commercial Influence

In some cases, commercial agreements may affect which brands we feature more prominently. For example:

  • Operators with active affiliate partnerships may appear higher on certain lists.
  • Sponsored placements may be highlighted or visually distinguished, where appropriate.

However, we aim to avoid listing unlicensed or clearly irresponsible operators, even if they offer commercial terms.

Country Differences

Because online betting regulations differ by country (for example between Australia, the UK, Canada, Germany, Italy, South Africa and Spain), rankings or lists may be tailored to specific jurisdictions, and some operators may only appear in certain country-specific pages.

Updates

We periodically review and update our rankings to reflect changes in licensing, product quality, user feedback and regulatory actions. Operators may move up or down over time.

Last updated: 7/12/2025